Brand Marketing initiatives that assist a company in promoting a brand message are implied by a brand awareness strategy. The objective is to increase client numbers and build brand recognition in the intended market. Marketers create tactics to ensure that their brand does not fall off the customer's radar but rather rises to the top.

Agency for Social Media Marketing
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The goal of a brand marketing strategy is to strengthen a brand's position and favourable perception in the market over the long term. To achieve its objectives, the strategy may use a number of media outlets, different campaign styles, and different tactical approaches.